Digital Marketing journal


Digital Marketing Framework

Input :

1. Goal / Objective
  • Sales
  • Download
  • User Sign up
2. Audience
  • Umur
  • Hobi
  • Alamat
  • Gadget
  • Sosmed yang di pakai

Proses :

1. Landing Page / Sales Funnel
  • Website
  • Blog
  • Sosmed (Faceboook Fanspage, Twitter, Google Plus, Instagram)
  • Youtube Channel
2. Digital Marketing Channel 
  • Paid Traffic (adword, Fb ads, instagram ads, Youtube Ads)
  • Free Trafic (forum, sosmed account, social network)
  • Guestpost
  • Public Media Gathering

Output :

Measurement & Analytic


Strategic Plan

  1. Menentukan segmentasi pasar
  2. Target Pasar / Audience
  3. Ekspetasi dari segmentasi pasar
  4. Subgrup segmentasi pasar
  5. Review kebutuhan target market pasar
  6. Tentukan strategi pemasaran
  7. Review respon pasar
  8. Ukur besar target market

Converstion analityc

  1. High ranking + low CTR/Clicks
  2. High ranking + low impressions
  3. High CTR + low clicks/impressions
  4. High impressions + low clicks



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